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This web page had the following in the web page, "Your First Steps toward valuable information." We saw that the web page stated " For ALERTS and Important Updates." It also said "NEW Planters First Bank DEBIT CARD ALERT Please click READ MORE for details. We are pleased to offer our best in personalized tailored solutions. Whether you are buying your first home or making plans to purchase the home of your dreams, we are ready to provide the mortgage product that is right for you and your lifestyle. Earn Bonus Points for name-brand merchandise and exciting travel rewards." The header had community bank as the highest ranking optimized keyword. It is followed by banking, bank, and loans which isn't as ranked as highly as community bank. The next words bankpfb.com uses is deposits. savings was included and could not be understood by search engines.